In the process of technological development, digital transformation has happened as an inevitable trend of the business. Besides, customers' behavior and psychological change every day, more and more demanding qualification requirements.

Responding to Customer Needs, on the morning of March 28, 2021, the Faculty of Business Administration combined with the Mentoring Youth Skills Training Center organized a seminar with the topic "Video Marketing Trends 4.0", with the hospitality of the guests who have many experiences and successes in this field:

• Mr. Nguyen Thanh Tuan

Brand Manager of Financial Business News Channel

• Mr. Nguyen Hung Hoa – Host

Chief Executive Officer of the Mentoring Youth Skills Training Center

• M.A Le Duy Khang

Lectures of Marketing – Ho Chi Minh Open University

M.A Le Duy Khang, Lectures of the Faculty of Business Administration, present at the workshop

Mr. Nguyen Thanh Tuan - Brand Manager of Financial Business News Channel(left) and M.A Le Duy Khang (right) have discussed with students at the conference.

Through this information sharing and positive comments, from the expert operated in communication field, which helped the students answer the questions as well as clarify issues from academic to actual fact about Marketing field in the digital transformation. From here, it offers good and effective solutions so that future marketers can promote their strong roles in each specific field, identify challenges and opportunities that await.

At the same time, the seminar introduced to students a special application of Lighting U company "VideoMonster - an application platform that helps ideas come true through vivid images and videos".

The application attracted more than 200 Marketing students to participate enthusiastically.

VideoMonster- An essential support tool for you to prepare for work as well as study.

MARKETING 4.0 - VIDEO MARKETING TRENDS takes place at Ho Chi Minh City Open University, campus 35-37 Ho Hao Hon, Co Giang Ward, District 1. The seminar has attracted the attention and interest of numerous students, especially Marketing students. Thanks to the enthusiasm of the guests and the enthusiastic participation of the students, it contributed to the successful seminar, and at the same time brought to the OU students clear perspectives, practical knowledge. about industry trends in the future.